The astroturf gun control groups register under names like "Mainers for Responsible Gun Ownership" and use an "Aw-shucks, we're just trying to keep children safe and be sensible, responsible, and have common-sense policies" line to mask their true funding and agenda. In reality, they're Bloomberg-backed front groups. In total they're spending $25 million this year backing three state ballot initiatives, attempting to advance their state-by-state agenda to strip people of their Second Amendment rights.